Every year, millions of football fans congregate to watch the ultimate football showdown of the year: the Super Bowl. 

During the NFL championship, Americans cheer and celebrate this occasion of sports history with friends, family, and tons of deep fried snacks. 

But arguably one of the best parts of the Super Bowl each year are the entertaining commercials that give brands and businesses a chance to stand out on the big screen - and sometimes, those moments are record worthy.  

So in honor of this year’s face-off between the Tampa Bay Buccaneers and the Kansas City Chiefs, we’re sharing some of the most epic record-breaking feats clients have achieved in celebration for game day.  

Largest layered dip - BUSH’S® Beans 


On game day, crispy buffalo chicken wings, pizza pies, and 7-Layer dip line the dining tables of football fans’ homes. 

That’s why leading up to the big game last year, an exciting idea was being cooked up to bring one of these fan-favorites to the next level in Chicago, Illinois. With the help of Guinness World Records, BUSH’S® Beans conceptualized a new way to showcase their products to sports fans with a mammoth 70-Layer dip, which led them to creating the world’s largest layered dip.  

This rethinking of a popular classic was a “real twist on the traditional dip and does something fun for our fans while also showcasing the versatility of BUSH’S Beans,” Kate Rafferty, Consumer Experience Manager at BUSH’s explained.  

BUSH’S® Beans reached out to Guinness World Records to see if they could set out on a mission to create the world’s largest layered dip

Weighing in at a whopping 493 kg (1,087 lb), BUSH’S® Beans achieved the record-title. The whole dip comprised of flavors that builds on the classic 7-layer dip; Veggie, Cuban, Caprese, Loaded Baked Potato, Buffalo Chicken, Mediterranean, Fiesta, Spicy and Barbecue. Each layer represented a diverse BUSH’S Beans product. The colossal-layered bean dip was served in a container shaped to resemble a can of BUSH’S Beans, which measured 1.42 m (4 ft 8 in) tall by 0.83 m (2 ft 9 in) in diameter. 

After the record was set, the dip was deconstructed by each ingredient layer and donated to Pacific Garden Mission, an organization in Chicago, Illinois, USA that provides hot meals for Chicago's homeless men, women and children. 

Largest chocolate nut bar - SNICKERS® 

SNICKERS® set out to satisfy all sweet cravings in preparation to tease their Super Bowl commercial. The brand’s goal was to create a chocolate masterpiece, by to achieving the record-title for the largest chocolatenut bar 

A total of 15 Mars Wrigley candy makers worked diligently to create a chocolate masterpiece that weighed in at over two metric tons! More than 1,200 pounds of gooey caramel, crunchy peanuts and chewy nougat filled the center of the decadent bar, topped with an estimated 3,500 pounds of silky melted chocolate. 

The total time spent making the chocolate bar was one week. The final weight of the entire candy bar was 4,728 pounds, the equivalent of 41,000 standard-sized Snickers bars! 

Largest chocolate nut bar – REESE’S® 


As most know, the nature of record breaking is quite competitive, that’s why days after SNICKERS®’ record-attempt in 2020 last year, Reese’s worked their own magic to snag the Guinness Worlds Records title for the largest chocolatenut bar

A team of over 40 individuals from The Hershey Company spent 5 days to create a monstrous 9-foot-long by 5.5-foot-wide by 2-foot-high replica of the Reese’s Take 5

Adding pretzels, caramel, and peanut butter to reflect the ingredients of the standard size Take 5 candy, they broke the record by a staggering 1,215 pounds, bringing the final total to be 5,943 pounds. 

Most one-handed American football catches in one minute – VISA Checkout  


Along with mouth-watering Super Bowl food records, we’ve also seen brands sponsor impressive football-related records attempts to get prepped for game day 

Visa Checkout sponsored many Guinness World Records title attempts in Arizona, USA during the days leading up to the 2014 Super Bowl. 

NFL players Drew Brees and Odell Beckham Jr, showcased their talents and achieved the record for the most one-handed American football catches in one minute in Scottsdale, Arizona, USA. The record was achieved on the set of ESPN’s NFL Live at Fan Fest to hype football fans for the upcoming Super Bowl on 29 January 2015. 

MVP quarterback Cam Newton and Chandler Hallow later broke the record for the most one-handed American football catches in one minute on 22 July 2019 at 51 catches. 

Most American football field goals in one minute - NFL Extra Points Credit Card 

In 2018, the NFL Extra Points Credit Card, issued by Barclay bank, hosted their sixth-annual NFL Extra Points Charity Kick in Houston, Texas, USA. 

As part of the NFL Extra Points’ Charity Kick, NFL Extra Points Credit Card invited one of NFL’s greatest placekickers in league history to attempt the record for the most American football field goals in one minute

While the veteran kicker has been used to high pressure moments throughout his career, there was plenty riding on Vinatieri's attempt, with Barclaycard announcing they would award 1.5 million NFL Extra Points (equivalent to $15,000) to the Pat Tillman Foundation if he managed to succeed in kicking at least 20 American footballs through the field goal from the 17 yards - all within a sixty second time limit. 

With his former teammate Pat McAfee serving as his holder. Vinatieri's fantastic athleticism prevailed, with 44-year-old attaining an impressive total of 28 field goals. 

Is your company ready to make history? Learn more about record-breaking events and campaigns and get started today.