Business Solutions

Business & brand marketing solutions

We’ve spent over sixty years championing those who go farther, faster or higher than anyone else on earth, and today, our stories are no longer just written in a book. We help brands and businesses break world records to enrich corporate events, create entertainment hubs and disrupt the norm with award-winning campaigns, whilst creating newsworthy, engaging and shareable content.

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Employee Engagement

Employee engagement strategies

Over the years, we’ve turned our attention to the corporate world - designing and delivering tailored, unforgettable events for meetings and conferences, providing innovative employee engagement programmes.

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GWR LIVE! at Brighton Marina Mall

Experiential marketing campaigns

We can convert almost any space into the ultimate entertainment hub. We work with clients to deliver the ultimate record-breaking event and provide live record-breaking experiences and publicity stunt ideas for a wide variety of locations, from town squares to trade shows or shopping centres.

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Achieving a Guinness World Records title has helped LG Electronics creatively demonstrate the reduced vibrations offered by the Centum System Washing Machine and clearly prove the product’s differentiated and advanced technology. 

— Huiwon Kwon, Manager of HA Marketing Communication Division at LG Electronics

Not only did we set a Guinness World Records title for the Largest item unboxed, we set the record for the most-watched film from Volvo Trucks North America. 

— Magnus Koeck, VP of Marketing and Brand Management at Volvo Trucks North America

Breaking the Guinness World Records title for the Most people holding the abdominal plank position has been an icing in the cake by giving women a feeling of community achievement. We hope this inspires women to always believe in themselves, work on their core strength and to live the philosophy of our Do You campaign. 

— Abhishek Ganguly, Managing Director at Puma India