Apply to set or break a record

Have you got what it takes to be a record-holder? Here you will find all the information you need to help you through the process of setting or breaking a record.

We offer a variety of application types for individuals and businesses - take a look at the options below.

Apply now

Account Managed Services

Looking for a bespoke solution that will help you find the perfect record title to suit your company or organisation’s objectives? Then you might want to go down the Account Managed route:

  • A dedicated Account Manager to guide you through the whole application process
  • Expert consultancy for building the perfect record-breaking campaign
  • Invite an Official Adjudicator to witness your attempt
  • Certificate presentation
  • Immediate review of application
  • Immediate review of evidence
  • Immediate answer to your questions
  • License of Guinness World Records logos to maximise the impact of your campaign
  • Price upon request

Start your journey today, and a Record Specialist will be in touch shortly to bring your ideas to life!

Speak to an account manager

Priority Services

If you're planning a record attempt that involves a few hundred people or need your record approved by a particular date, then there are two ways to fast-track your application and evidence review:

  • A self-service application and evidence submission
  • Priority application: Application reviewed within 5 working days (from £500 / $800 US plus VAT where applicable)*
  • Priority Evidence Review: Evidence reviewed within 5 working days**
  • Get answers to your questions within 2 working days
  • Not suitable for promoting a business, service or an organisation. If you are a brand or agency please follow our account managed services route.

*Additional fees apply for new record titles

**Additional fee of £350

The perfect choice if you've got a short deadline to hit.

Priority application

Standard Applications

If time isn’t so pressing. If you’re an individual, not a group. If you aren’t thinking about using your record-breaking attempt to promote a product or service. Then the Standard Application is for you:

  • A self-service option application and evidence submission
  • Receive guidelines in 12 weeks (3 months)*
  • Review of evidence within 12 weeks (3 months)**
  • It will take 2 weeks to get a response to your questions
  • Not suitable for promoting a business, service or an organisation

*New record title suggestions involve a non-refundable administration fee of £5/$5 (+VAT)

**Review current application wait times for a more accurate timeline

Ideal when time is not so pressing, but you have a talent to share with the world.

Standard application