Just weeks after SNICKERS® achieved the record for the world’s largest chocolate nut bar, Reese’s has now officially taken this title by creating a larger than life replica of the Reese’s Take 5!

Adding pretzels, caramel, and peanut butter to reflect the ingredients of the standard size Take 5 candy, they broke the record by a staggering 1,215 pounds, bringing the final total to be 5,943 pounds.

Reese’s wanted to make a splash in their advertising spot for Sunday’s big game – so they felt the only way to do this was to literally “go big”.

Reeses 2

The enormous Take 5 bar was revealed at Hershey’s Chocolate World in Hershey, PA, USA and mirrors the classic bar with a delicious combination of five layers – Reese’s peanut butter, chocolate, caramel, peanuts and pretzels.

It only took five days to create the final product, which measures 9 feet long by 5.5 feet wide by 2 feet high.

“The Reese’s team believes records, even those just a few weeks old, are meant to be broken,” said Veronica Villasenor, Vice President of Chocolate. “You might not have been familiar with Reese’s Take 5 before, but now, the bar will become your newest obsession.”

Michael Nolt, Chocolate Fellow and member of the R&D team at The Hershey Company, is the original creator of Take 5 and launched it in December 2004.

Nolt has seen the candy’s evolution from initial concept, to record-setting achievement!

Reeses 3

For this attempt, a team of over 40 individuals from The Hershey Company research and development center and manufacturing facilities assisted Nolt in the bar’s creation.

Now the herculean bar will be distributed among Hershey’s employees per Guinness World Records guideline requirements, which states all food-related records must be donated or consumed.

This achievement for the largest chocolate nut bar comes ahead of Reese’s’ first-ever Big Game advertising spot, airing during the third quarter of the game this Sunday, February 2.

Reeses 4

Is your company ready to make history? Learn more about record-breaking events and campaigns and get started today.