Just weeks before the Super Bowl LIV®, SNICKERS® has taken the internet by storm with news of their latest record-breaking achievement.
On 16 January 2020, Mars Wrigley unveiled a massive SNICKERS® bar at the company’s Waco, Texas plant during its official attempt for the world’s largest chocolate nut bar.
A team of 15 Mars Wrigley Associates gathered to create the giant SNICKERS bar, which weighed more than two metric tons.
GUINNESS WORLD RECORDS™ adjudicator, Michael Empric, who was on site to witness and verify the record-breaking feat said, "this is incredibly impressive.”
"These are some of my favorite record categories are big food because it has to be edible and it is also an engineering feat, so to get a 5,000-pound bar of chocolate to stay together is really challenging."
Equivalent to more than 41,000 single-sized SNICKERS bars, the record-breaking chocolate nut bar features the same classic ingredients that has made SNICKERS one of America's favorite treats —but on a much larger scale—including more than 1,200 pounds of caramel, peanuts and nougat combined and nearly 3,500 pounds of chocolate.
And this is just a small version of something even bigger the brand has planned.
Mars says this record is a tease to the SNICKERS Super Bowl® commercial set to air on Sunday, February 2 on FOX.
"It's a big year for the SNICKERS brand," said Josh Olken, Brand Director at SNICKERS.
"We're not only celebrating the 90th anniversary of the brand, but the Super Bowl® will also mark ten years since the iconic 'Game' spot launched the award-winning 'You're Not You When You're Hungry' campaign.”
“What better time than the Super Bowl® to satisfy something on the biggest scale yet?"
The record-breaking bar took one week to complete, and 75 Associates were in attendance as the bar was revealed, proving everything really is bigger in Texas.
The giant SNICKERS bar will be cut into pieces and shared with Mars Associates around the country.
Guinness World Records requires that large food items be fully distributed for human consumption.