Product Launches

The launch is one of the most important phases of any product’s life cycle. Get it right and you have the opportunity to win new audiences and get a head start on your journey to becoming a household name.

That’s why we work with all business types, from start-ups to global megabrands, to create one-of-a-kind product launch ideas and brand recognition campaigns.

What to expect

Powering your product launch with a record attempt can help you to:

  • Create media cut-through - incorporating a record attempt into your PR campaign is a highly effective way of attracting media attention and achieving those all-important news headlines
  • Showcase specific product features - a record attempt is a great way show customers why your product stands out from the crowd by using the record to highlight its unique selling points
  • Generate excitement across social media - use your record-breaking product launch to create compelling content that your audience will love to share

Our versatile record formats can elevate your launch campaign in numerous ways. Whether you're planning a jaw-dropping stunt as the centrepiece of your PR campaign, or if you are looking for official, authentic verification that your product is the best in the world, we can help you make it happen. Our record experts will take the time to understand your campaign objectives and can help you weave your product messages into the record attempt.

We have over 60,000 records on our database, so let your imagination run wild!

Read how to launch a product in 6 easy steps

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