Eurostar Celebrate Anniversary With The World's Largest Champagne Tasting

Company Anniversary Marketing Ideas

Anniversaries. They’re big moments and big moments should be celebrated and shared. To us, a one, 10 or 20-year business anniversary isn’t just a milestone, it’s a moment in history and a chapter in your brand story.

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Why celebrate through record-breaking?

Celebrating a company anniversary is a way to create engaging stories, bring people together and make your business success known.

Doing something a little differently and celebrating through the power of record-breaking and our company anniversary ideas makes those big days even greater, and gets audiences to take notice.

At Hasbro we are celebrating the 60th anniversary of Play-Doh. What better way to do that in this way, getting a new Guinness World Records title for the City of Mexico with a mosaic that honours our Mexican culture and its cultural richness. 

— Carlos Callejo, General Manager at Hasbro Mexico

I’m honoured to have been on board this special service to celebrate Eurostar’s 20th Anniversary and set a new Guinness World Records title for the Largest champagne tasting event! The Champagnes were carefully selected and I hope everyone will join me in raising their glass to mark this momentous occasion. 

— Raymond Blanc, Business Premier Culinary Director at Eurostar

Creating 4,000 millionaires is an amazing achievement but setting two new Guinness World Records titles has given us even more reasons to celebrate. A lot of preparation has gone into the attempts and we’re absolutely delighted our winners have been successful in making history. 

— Spokesperson at The National Lottery, Camelot