Standard applications

If you're an individual, simply register or sign in and explore our database of over 47,000 current record titles to find the one you would like to apply for. If you wish to suggest a new record title, don’t forget to read our record criteria and policies. Once you've chosen a record title, fill out the online application form.

We strongly advise you to read all of the information on our website before making your application, to save time and disappointment.

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The application process enables you to search our database online and apply directly for a record. Simply register or login, find the record title you would like to apply for and submit the form. If you cannot find the title you want, click 'apply for a new record title.'

If your application is accepted, you will receive the record attempt guidelines. All the information you will need will be provided - from specific record attempt criteria to the type of evidence you will need to submit. 

Once you've attempted the record, you can then upload the evidence online and your attempt will be reviewed.


All existing record titles (those already in our records database) are free of charge through the standard application process. If you want to apply for a new record title (something that you cannot find in our database), a non-refundable administration fee of £5/$5 (plus VAT) applies.


Once you have submitted an application, it can take up to 12 weeks to be reviewed and for us to come back to you with next steps. Alternatively, you can choose the Priority Application service to get a response in 5 working days.

When you have uploaded your attempt evidence, it can take another 12 weeks to review the evidence. If you choose to use our Priority Evidence Review service, your attempt will be reviewed in 5 working days.

If you are a brand or agency please follow our account managed services route.

*Please note: Sometimes the 12 weeks waiting time is extended during high demand.  Please refer to our current waiting times for the most up to date information. 

Guided applications for businesses and organisations

If you require a more tailored, hands-on application, then you can choose a guided application. Our consultancy services give businesses and organisations a variety of options to help with record attempts from start to finish, covering everything from record consultancy and creative campaigns, to creating unforgettable live events with adjudicators.