The Results

Reached more than 1.9m people in APAC on social
Increased LinkedIn post engagement rate by 12%

The Brief

Terumo is a global leader in medical technology committed to "contributing to society through healthcare". To commemorate the thermometer, their founding medical device at its 100th anniversary, Terumo Asia Holdings embarked on a challenging campaign. The purpose: to engage and unite their associates in APAC amidst the pandemic and to demonstrate social responsibility.

The Solution

Terumo worked with GWR for an online record attempt to involve associates across Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Korea, and Australia.
Featuring the symbolic thermometer, a new record was created for the largest online video chain of people passing and using a thermometer. The challenge provided a platform for the associates to be inspired by Terumo’s vision that anything is possible. Even when they speak different languages or are geographically apart. Terumo Asia Holdings hosted a grand-scale event safely and remotely.

The journey was challenging from the start. It involved immense planning, coordination, and effort in execution, as our Associates were from different countries. We only had 16 days to upload all entries. The wait was nerve-racking, but I am glad we came through at the end. Hard work and dedication from everyone involved have enabled us to achieve our goal

— Probir Das, Chairman and Managing Director, Terumo Asia Holdings