Terumo is a global leader in medical technology committed to "contributing to society through healthcare". To commemorate the thermometer, their founding medical device at its 100th anniversary, Terumo Asia Holdings embarked on a challenging campaign. The purpose: to engage and unite their associates in APAC amidst the pandemic and to demonstrate social responsibility.
Terumo worked with GWR for an online record attempt to involve associates across Singapore, Indonesia, Malaysia, the Philippines, Thailand, Vietnam, Korea, and Australia.
Featuring the symbolic thermometer, a new record was created for the largest online video chain of people passing and using a thermometer. The challenge provided a platform for the associates to be inspired by Terumo’s vision that anything is possible. Even when they speak different languages or are geographically apart. Terumo Asia Holdings hosted a grand-scale event safely and remotely.