Unique record-breaking elephant image created with cans destined for food bank

By Rachel Silver
DoorDash elephant mosaic

DoorDash (USA) has set a new record for the largest canned food mosaic (image), with an image of an elephant using thousands of cans destined for food banks.

The epic feat took place on the Santa Monica Pier on Friday 1 March where DoorDash representatives created a giant, colourful image of an African bush elephant using more than 6,500 cans of food.

The event was in part of the brand's Project DASH initiative, focused on tackling the food waste and hunger epidemic in the United States. 

Measuring 6.70 m (22 ft) x 7.82 m (25 ft. 8 in) and weighing more than 2,700 kg (6,000 lb), the image of represented the sheer weight of surplus food that has been rescued and delivered to hunger relief nonprofits by Project DASH which is the equivalent of approximately 48 African bush elephants! 

Food cans closeup from mosaic

With its acronym standing for “DoorDash Acts for Sustainability and Hunger”, Project DASH has rescued over 625,000 pounds of food in just its first year, providing more than 500,000 meals to individuals and families facing hunger, and considering the brands’ latest record-breaking accomplishment, there seems to be no signs of them slowing down. 

More than 7,500 canned foods ranging from beans, peas, lentils and soups, have been donated to the Los Angeles Food Bank resulting from this historical record attempt, including the 6,853 cans that were used to create the mosaic and as confirmed by the organization, has amounted to over 8,000 pounds of food!

DoorDash with adjudicator  

With one in eight people in the United States going hungry, DoorDash recognizes that its strengths and resources make them uniquely positioned to help alleviate this issue and only have more plans to continue fighting for the success of their mission. 

Visit our Business Solutions pages or get in touch today to find out how a Guinness World Records attempt could inspire your next CSR marketing campaign or fundraising event.