GWR NY office celebrates community heroes

Each year on 28 April, the United States celebrates National Superhero Day.

While the term “superhero” is commonly associated with the iconic characters that many of us grew up admiring, today we acknowledge the real-life Superheroes in our own communities that are taking supportive action during this unprecedented time.

Among these real-life Superheroes are those courageous individuals who are working on the front lines both in the healthcare profession and beyond – today we celebrate you.

Your dedication and commitment to supporting your community has been a true inspiration that continues to amaze us each day.

We would also like to recognize the organizations that are using their platforms and resources to help provide relief in various ways.

Throughout the years, Guinness World Records has had a great opportunity to witness many companies accomplish extraordinary record-breaking feats, and these brands have gone on to inspire us today as well - here are just a few examples of how some of these companies have been taking action:


Record Highlight:Most couples kissing under the mistletoe (single & multiple venues) (2019)

With a longstanding tradition of providing assistance to its neighbors and communities in times of need, Anheuser-Busch has once again taken action to support the community and our heroes on the front lines.

In recent months, the brand has reallocated its sports and entertainment investment to be able to provide a $5 million donation to the American Red Cross.

By leveraging relationships with sports partners, Anheuser-Busch has secured arenas and stadiums across the US, and made their tour centers in Merrimack, NH and St. Louis, MO available to the American Red Cross for use as temporary blood drive centers.

Additionally, Anheuser-Busch and their partners at Cutwater Spirits and Devils Backbone Brewing Company have converted four brewing facilities to produce hand sanitizer.

To date, more than 175,000 bottles of hand sanitizer have been produced from the two Anheuser-Busch flagship breweries in Baldwinsville, NY and Los Angeles, CA and delivered to emergency management agencies, food banks, and healthcare systems in ten states and Washington DC.

Learn Morefrom Anheuser-Busch on its current relief efforts.

The Coca-Cola Company

Record Highlight: Largest 3D robotic billboard (2017)

The Coca-Cola Company is not only continuing to deliver its beverage products to stores, but additionally its local bottlers, suppliers, and employees are finding ways to use company resources to help meet the needs of first responders, healthcare workers, community organizations, and more.

On 6 April, Coca-Cola began using their social media handles to promote messages of togetherness and share meaningful communications from community partners like the American Red Cross, Boys & Girls Clubs of America, Salvation Army, and Feeding America, among others.

They also created a montage of Coca-Cola employees showing their gratitude and appreciation for healthcare workers, which debuted on the Coca-Cola Times Square digital billboard on 14 April at 7PM local time.

The video repeats each night, joining the chorus of cheers from New Yorkers participating in the trending hashtag movement - #ClapBecauseWeCare - which encourages people to come together to clap outside of their windows in support of our healthcare heroes.

Learn Morefrom The Coca-Cola Company on its current relief efforts.


Record Highlight: Most money raised for charity in a 24-hour vaccination campaign (2015)

Google recently announced that searches including the phrase “how to help,” in conjunction with the phrases “healthcare workers,” “essential workers,” “food service staff,” “first-responders,” and “teachers” have never been higher.

Building on that, the brand released a video titled “Where There’s Help, There’s Hope,” highlighting the remarkable efforts of our community’s heroes, as well as the individuals around the world who are coming together to offer their support.

Additionally, Google announced a partnership with the U.S government to develop a website dedicated to COVID-19 support and to protect people from misinformation.

The website includes best practices on prevention, links to authoritative information from the World Health Organization (WHO) and the Centers for Disease Control (CDC), as well as helpful tips and tools for individuals, teachers, and businesses.

Through its philanthropic arm - – Google has also committed $50 million to the global COVID-19 response, which involves $5 million in matching donations to the UN Foundation’s COVID-19 Solidarity Response Fund for the World Health Organization.

Learn Morefrom Google on its current relief efforts.


Record Highlight: Greatest distance water skied while towed by a blimp (2018)

Give Thanks Not Pranks

As an alternative to its traditional annual April Fool’s Day prank, T-Mobile started off this month asking everyone to #GiveThanksNotPranks by posting a personal ‘thank you’ to the helper in their life.

Every social post using the hashtag #GiveThanksNotPranks generated a $1 donation from T-Mobile, up to $200,000, to Boys & Girls Clubs of America COVID-19 Relief Fund, which provides childcare support and more to first responders and healthcare workers, along with meals to families in need.

Throughout April 2020, anyone can text ‘THANKS’ to 50555 to donate $5 and T-Mobile will match donations, up to $400,000.

In addition, T-Mobile committed to donating $2.5 million to support hundreds of local Boys & Girls Clubs and school districts across the country.

These funds will support critical meal programs in the wake of school closures that have left millions of children with limited access to food.

Learn Morefrom T-Mobile on its current relief efforts.

Kimberly-Clark Corporation

Record Highlight:Tallest toilet roll pyramid (2018)

On 25 March 2020, the Kimberly-Clark Corporation announced a donation of $1 million and one million rolls of Cottonelle toilet paper to the United Way Worldwide COVID-19 Community Response and Recovery Fund, which is aimed at helping the most vulnerable populations receive critical financial and social service support.

In addition, the Cottonelle brand has also called upon Americans to #ShareASquare to help alleviate the toilet paper needs of friends and neighbors.

The social media initiative intends to celebrate acts of generosity already occurring in local communities to inspire further acts of goodwill, and calls upon consumers to tag instances of toilet paper sharing with the hashtag - #ShareASquare – to unlock an additional $1 donation, up to $100,000, through 1 June.

This is just a few of many initiatives that the Kimberly-Clark Corporation has put into place to help support the community during this time.

Most recently, the brand announced it would be making a $500,000 donation to support infectious disease training for cleaning professionals on the front lines of COVID-19.

Learn Morefrom Kimberly-Clark on its current relief efforts.

The Estée Lauder Companies

Record Highlight:Most landmarks illuminated in 24 hours (2010)

Guided by its family values and spirit of giving, The Estée Lauder Companies (ELC) has made various contributions to support the well-being of global communities.

The brand recently launched a digital campaign encouraging people to come together and empower one another, even while we’re physically apart, by calling on individuals to tag someone on social media who brings beauty to their life using the hashtag #BeautifulTogether.

As part of its global efforts, ELC also donated $2,000,000 to Doctors Without Borders in support of their continued life-saving work around the world and response to the pandemic in under-resourced and highly impacted countries.

A grant was also provided to support the establishment of The NYC COVID-19 Response & Impact Fund, administered by the New York Community Trust, where the company is headquartered.

The company has also begun to produce hand sanitizer for high-need groups at three of their manufacturing facilities in the US, Belgium, and the UK.

Learn Morefrom The Estée Lauder Companies on its current relief efforts.

How is your brand inspiring your audiences? Attempt to break a world record for brand awareness, a product launch, celebration, CSR, fundraising or employee engagement – Find out more here, or contact us for more information.