Record-breaking brands featured in the 2021 edition

The GUINNESS WORLD RECORDS 2021 book is now available around the world including in the United States where it was just released today, 6 October.

More than 30 brands and organizations from across the US and Canada are featured on the pages of the 2021 edition alongside the world’s most impressive record-breaking feats ranging from the largest to the longest and beyond.

Whether to launch a new product, raise awareness or funds for a cause, or celebrate an anniversary or milestone, these brands and organizations have at least one thing in common: they are all OFFICIALLY AMAZING™!

Check out how these ten remarkable companies earned a coveted spot in the GWR 2021 edition and get your copy today to explore the many incredible facts, figures, and features inside. 

Xbox and David Smith Jr. (both USA) - Greatest height achieved by a human cannonball

To celebrate the launch of its latest Sea of Thieves videogame, Xbox and its creative agency, BeCore joined forces with David Smith Jr. – aka ‘The Bullet’ – to attempt the record for the greatest height achieved by a human cannonball.

After launching 59.33 metres (194 ft 8 inches) through the air by Xbox's custom-made canon, David hit 60 mph in just 0.2 seconds!

The incredible stunt took place at Raymond James Stadium in Tampa, Florida, and was livestreamed so viewers could watch the action virtually.

Warner Brothers Television and Nathan Sawaya (both USA) – Largest LEGO®-brick stage-set replica

Largest LEGO®-brick stage-set replica achievement 

To celebrate the 25th anniversary of the iconic NBC sitcom Friends, Warner Bros Television enlisted master LEGO® builder Nathan Sawaya to create a life-size LEGO Central Perk and thus successfully achieve the record for the largest LEGO®-brick stage-set replica.

The record-breaking feat was built in Las Vegas, Nevada on 19 October 2019 and measured 62.75 m² (675 ft² 62 in), taking over 973,000 LEGO bricks to make. 

François Latour (CAN)- Most threshing machines operating simultaneously

Most threshing mills operating simultaneously

After the title for most threshing machines operating simultaneously was broken by a group in Manitoba in 2016, antique machinery enthusiast François Latour was determined to take it back to St-Albert, Ontario, Canada where it was previously held. 

Billed as the 2019 record-breaking weekend, Latour assembled a committee and more than 2,000 volunteers over nearly two years to prepare for this attempt which intended to raise awareness and funds for breast cancer in honor of his wife who passed away from the disease.

The weekend not only resulted in a record-breaking victory but also met its fundraising goal of $100,000 for the Canadian Breast Cancer Foundation.

Xiaomi Inc. (USA)– Most people unboxing simultaneously

Most people unboxing simultaneously

Right in time for the 2019 holiday season, Xiaomi Inc. organized a record attempt for the most people unboxing simultaneously to promote its Mi Box S android set-top box.

Taking place outside The Oculus at Westfield World Trade Center in lower Manhattan, the event managed to attract hundreds of people who were eager to unbox their gifts despite the cold weather.

Beausejour Family Crisis Resource Centre (CAN)– Longest line of banknotes

Longest line of banknotes

On 11 December 2019, a team of 30 volunteers arrived at the Avenir Center in Moncton, New Brunswick to begin laying out lines of banknotes at 2:30AM in attempt to break the record for the longest line of banknotes.

The attempt was organized to raise money for the Beauséjour Family Crisis Resource Centre, a charitable organization that offers counselling and support to those experiencing emotional difficulties.

As eventgoers arrived at 11AM, their $5 donations were shuttled down to the arena floor and added to the record-breaking line.

The final line consisted of 50,206 bank notes which broke the record and raised $251,030 CAD for the worthy cause.

Trudel Alliance SEC (CAN) - Most people doing the baby shark dance routine

Most people doing the baby shark dance routine

During the second edition of FDL Fest, Fleur de Lys shopping center owners organized an official record attempt for the most people doing the baby shark dance routine

845 people of all ages gathered to smash the record by participating in the video game Just Dance® on the dance routine of the song Baby Shark.

Of those who participated, 782 successfully completed the choreography and thus achieved the record. 

Emma Haruka Iwao (Japan) and Google (USA)– Most accurate value of pi

Most accurate value of pi

Emma Haruka Iwao grew up fascinated by pi and has earned herself an official record title for the most accurate value of pi to prove it.

On 14 March 2019, the Google employee and her team calculated 31,415,926,535,897 digits of pi, crushing the 2016 record by trillions of digits.

Even with Google's infrastructure on her side, determining trillions of digits was no simple task.

According to Google, the calculation took about four months and 170 terabytes of data to complete.

City of Morgantown, Kentucky (USA)– Largest paper ball fight

Largest paper ball fight

Aiming to host an activity that everyone could be a part of during its 2019 annual 4 July Green River Catfish Festival, the City of Morgantown, KY hosted an epic record attempt for the largest paper ball fight.

With a total of 653 participants, the record was confirmed by official adjudicator Philip Robertson who was on site to announce the exciting results. 

Immediately following the attempt, all paper balls were collected for the purpose of recycling by Landshark Recycling.

Festival de la Galette de Sarrasin (CAN)– Largest demolition derby

Largest demolition derby

During its 47th annual Festival de la Galette de Sarrasin, which celebrates Galettes, event organizers hosted an official record attempt for the largest demolition derby

125 daring motorists entered the record-breaking derby to participate for a chance to win a grand prize of $10,000 by driving the last operable vehicle. 

The record competition lasted for roughly 50 minutes until Mathieu Langlois emerged in car #95 as the winner.

In addition to the large cash prize, Langlois also received a sizable 200+ lb. trophy made of used car parts.

BYU Rocketry and Bayer (both USA)- Highest launch of an effervescent tablet rocket

  Highest launch of an effervescent tablet rocket

Looking for a unique way to engage the next generation of scientists, engineers and innovators, Bayer launched an annual record-breaking competition amongst college students across the U.S, known as the Alka-Rocket Challenge.

During its 2018 event at the Kennedy Space Center Visitor Complex in Florida, BYU Rocketry took home the title for the highest launch of an effervescent tablet rocket after launching a rocket 883 feet in the air, which was more than double the 2017 record set by the University of Minnesota.

The attempt was a success with 703 people participating, surpassing the previous record of 643. 

Not only did BYU Rocketry become an official record holder, but the team also took home a cash prize of $30,000.

Discover these record-breaking brands and more in the Guinness World Records 2021 edition by ordering your copy here, and get in touch to learn how your brand or organization can become Officially Amazing.