This record is for the largest action figure brand in terms of revenue generated by the retail sale of action figure within the latest available annual data.
This record is based on the revenue generated by the retail sale of action figure within the latest available annual data.
Action figures are generally 5-7 inches (13-18cm) tall. Many are poseable, with moving arms, legs and heads. Others allow players to bend elbows and knees. Examples include soldiers, comic book characters, film/TV/sports characters, animated cartoon characters, robots, and androids. Specific examples include Toy Story Buzz, Ben 10 figures, GI Joe, Star Wars, Transformers, Batman, Superman, Power Rangers, Action Man, Mech Warrior, Star Trek, He -Man and the Masters of the Universe, Robotech, Playmobil, Dragon Ball Z, Corinthian’s Range of collectable miniature football figures, Digimon, X-Men, Lord of the Rings, Teenage Mutant Ninja Turtles, World Wrestling Entertainment(WWE), and Harry Potter. Euromonitor International’s coverage of action figures & accessories includes separately purchased accessories to any of the figures detailed above. Accessories include additional clothing, weapons, and other equipment. Supplementary cars, spaceships, ships, airplanes, motorcycles, submarines, and other vehicles – such as Star Trek Enterprise, Star Wars X-Wing Fighter, GI Joe Tank and Power Rangers Motorbike – are excluded and included under wheeled model vehicles.
