- $814,500,000 US dollar(s)
- Not Applicable ()
Based on retail sales RSP figures researched on 27 Feb 2020, the largest action figure brand is Playmobil (Germany) with an estimated $814,500,000 (£610,600,000; €690,000,000) in revenue generated in 2018.
The second current largest action figure brand is Funko Pop! (USA) with an estimated $483,500,000 (£362,500,000; €409,600,000) in revenue generated in 2018. This record is based on estimates provided by market research.