Largest construction toy brand - retail RSP, current
  • This record is for the construction toy brand in terms of revenue generated by the RSP retail sale of construction toys within the latest available annual data.
  • This record is based on the revenue generated by the RSP retail sale of construction toys within the latest available annual data.
  • Definition and framework of construction toys: construction toys include any toy that allows children to build an object from component blocks or other pieces. These blocks/pieces are typically made from plastic or wood. The most common example is LEGO, which consists of sets of interlocking plastic building blocks. Other similar products include Hasbro’s K’nex, Megablocks, Meccano, Uberstix, Best Lock Construction Toys and Erector Set. Constructible action figures, such as LEGO Heroes are also included construction toys. Construction also includes plastic construction/building sets with electronic/robotic components for movement, such as LEGO Duplo, LEGO Star Wars, LEGO Indiana Jones, LEGO Toy Story, LEGO City, LEGO Robotics, LEGO Mindstorm Robotics, LEGO Spybotic, LEGO Atlantis, LEGO Technic, LEGO Castle, LEGO Farm, K’nex Amusement Park – Ferris Wheel, K’nex Dragster, K’nex Micro Moto Bots Set – Scooter, and Meccano Molecular Memory Starter Set – Plane. Construction also includes magnetic construction/building sets such as Geomag, Magnetix and wooden construction sets, which feature interlocking wooden pieces. Examples include Lincoln Logs, Tinker Toys, and BRIO.Includes model kits/accessories which are small constructed objects, usually built to scale, that represent, in detail, another, typically bigger, object. Consumers must construct model kits themselves. Model kits include component pieces (made of plastic, wood, or die -cast metal) that either snap or must be glued together, paint, and stickers/decals. These can be model cars, aircraft, nautical vehicles, rockets, other spacecraft, animals, and monsters. Also includes robotic models, such as Gundam, which consumers must construct and paint themselves. Motorised/remote controlled model kits are also included. Model accessories include such items as additional/supplemental paint, brushes, tools, stickers, decals, figures, weapons, engines, and remote controls. Model vehicles that are already constructed, at purchase, for immediate play are excluded and counted under model vehicles.