- Who
- Games
- What
- 20.38 percentage
- Where
- Not Applicable ()
- When
According to online quantitative data portal Statista.com, the most popular category on the Apple App Store, as of September 2014, is perhaps unsurprisingly, Games – accounting for 20.38% of all available apps on Apple’s online marketplace.
| Games (20.38%) |
|---|
| Education (10.36%) |
| Business (9.43%) |
| Lifestyle (8.01%) |
| Entertainment (7.13%) |
| Utilities (5.21%) |
| Travel (4.8%) |
| Books (4.31%) |
| Music (3.24%) |
| Productivity (2.87%) |
| Health and Fitness (2.74%) |
Statista also found that 92% of games in the App Store are free to download but offer in-app purchases, 6% were paid apps with no in-app purchases, and 2% were paid apps with in-app purchases.
