MTV recently successfully achieved two GUINNESS WORLD RECORDS record titles for Longest Dance Relay Marathon and Most Contributors to a Time Capsule in 24 Hours as part of a five-day live and online event - Break The Record Week.
 
The world's premier youth entertainment brand leveraged the power of Guinness World Records to engage audiences online and offline through record-breaking events that unfolded across MTV on-air, online, on mobile and via social media. According to MTVInsights, 92 percent of its core audience of 14-to-24-year-olds agree that world records are made to be broken and 83 percent agree it would be fun to break a world record with others; such was the value of record-breaking to MTV to excite and inspire its global reach of more than half a billion households worldwide.

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Longest Dance Marathon Relay - #BeyoncéThon
 
Break the Record Week kicked off with a successful attempt for the Longest Dance Marathon Relay, which featured music solely from Beyoncé as fans danced along to hits from the global superstar. The #BeyoncéThon, which lasted for over 24 hours and 9 minutes, was hosted by American Idol’s Todrick Hall, with dance guests including Jonas Brother’s Nick Jonas, TV celeb Snooki, R&B singer Ne-Yo, Internet sensation Grumpy Cat and actress Kat Graham, among many others. The event took place at MTV's headquarters in Times Square, New York City.

The new record achievement even got a mention from Beyoncé herself, who congratulated the record breakers and shared the certificate presentation video with her 65 million-strong Facebook fanbase.

Most Contributors to a Time Capsule in 24 Hours - #2025TimeCapsule
 
According to Guinness World Records guidelines, a time capsule is defined as a collection of various items preserved for and intended to be opened by future generations. Hosted by TV personality Zuri Hall, MTV's attempt received 1,016 contributions in only 24 hours after fans were asked to submit their hopes for humankind in the year 2025 with the hashtag #2025TimeCapsule. As the attempt came to an end, contributions were made into hard copies and buried in a time capsule under MTV’s headquarters at 1515 Broadway, New York, where they will be unearthed 10 years from the date of the achievement.
 
“’Break the Record Week’ is about unleashing our fans’ love of accomplishments both amazing and absurd, and pushing the boundaries of human achievement, " said Stephen Friedman, President of MTV.
 
"Our fans are dreamers, believers, often insanely driven, sometimes just insane, and they love nothing more than to rally around a cause and do something bigger and better than they’ve ever done it before.”
 
To learn more about MTV’s first-ever Break the Record Week, visit mtv.com/shows/break-the-record-week/