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Carrefour and Aldis marked Romania’s National Day earlier this month by setting a new world record for the longest sausage in the world, in turn raising awareness for the both brands’cold cuts product lines.Largest Sausage 2
The super-sized sausage, prepared from raw minced meat, measured 62.745 km long and weighed 45 tons, breaking a record of 59.14 km that had stood for 14 years.Largest Sausage 3
The record-setting meat feast was officially measured at the Ploiesti Shopping City parking lot, Blejoi Commune, before being shared out to local charities and participants in the attempt.Largest Sausage 4
"We are proud to set a new record for Romania for the longest sausage in the world, right on the National Day of Romania.This is the first time we initiated, at group level, the breaking down of such a record and we are happy that this day was a successful one and a beautiful experience for Carrefour customers, as well. Through this event, Carrefour Romania, in association with Aldis, has earned a place in one of the most popular series of books in the world, the Guinness World Records”, said Teodora Juravle, Marketing Communication Manager Carrefour Romania.Largest Sausage 5
“It is an important day for us, by which we celebrated Romanian diaspora, but also a year of innovative strategies, new experiences and quality products.Certainly this new record sets expectations and also higher ambitions for the future for both our customers and the Carrefour Group”, said Silviu Diaconu, Fresh Products Manager Carrefour Romania.