- Who
- Blizzard Entertainment, Inc., Diablo III
- What
- 3500000 unit(s) sold
- Where
- Not Applicable ()
- When
After 12 long years of waiting, gamers were chomping at the bit to get their hands on the sequel to Diablo II (Blizzard North, 2000). In the event, Diablo III (Blizzard, 2012) sold 3.5 million copies in its first 24 hours after launch. This doesn’t include the 1.2 million players who received the game for free as part of a World of Warcraft Annual Pass promotion. With a grand total of 4.7 million players on day one, it became the biggest PC game launch ever.
