- Who
- Otsuka Foods Co., Ltd., Bon Curry
- What
- 1968 year(s)
- Where
- Japan (大阪市)
- When
The longest-selling retort-pouch curry brand is Bon Curry, which has been sold continuously for 54 years by Otsuka Foods Co., Ltd. (Japan). The record is based on market research conducted by a third party market research firm on 5 September 2022.
Bon Curry of Otsuka Foods Co., Ltd. was first introduced to the market on 12 February 1968 and is reported to be the first commercially available retort-pouch curry brand.