SpongeBob SquarePants (Nickelodeon, USA; 1999–present) was the most popular children's TV show in the world in 2018, according to data science firm Parrot Analytics, with a rating of 2.561 Demand Expressions per capita (DEx/c). It stars the endearing titular yellow sponge and his other marine friends from the town of Bikini Bottom in the Pacific Ocean.
