Tallest packaged product tower
Hayat Egypt Hygienic Products S.A.E.
5.28 metre(s)
Egypt (Cairo , Egypt)

The tallest packaged product tower is 5.28 m (17 ft 32 in) and was achieved by Hayat Egypt Hygienic Products S.A.E (Egypt), in Cairo, Egypt, on 12 August 2021

Hayat is specialized in fast moving consumer goods in 13 countries.

The tower was built with Familia packs, which is a tissue brand. Familia achieved leadership in toilet paper category in the Egyptian market in 2020, in which they have decided to create a branding campaign to sustain its position in the market.