- Who
- George Lucas
- What
- 6,400,000,000 US dollar(s)
- Where
- Not Applicable ()
- When
The largest personal fortune made from a film franchise is $6.4 billion, achieved by George Lucas (USA) as of 11 December 2020.
Famously, George Lucas (USA) turned down his director’s fee for the first Star Wars film in 1977 in exchange for rights to all future merchandising and sequels. Lucas made $500 m (£215 m) between 1977 and 1980 from merchandise sales alone, having set up Lucasfilm Ltd in 1971 before founding special-effects company Industrial Light & Magic. In 2012, Lucasfilm was sold to Disney for $4 bn (£2.5 bn). Lucas’s personal fortune was estimated at $6.4 billion by Forbes on 11 December 2020.
