Sports are making its way back to television screens in homes across the nation.
With the NBA, MLB, NHL, and MLS seasons already in full swing, and the NFL beginning tomorrow 10 September, sports fans are eager to reunite with their favorite teams and players in a virtual capacity while stadiums remain fan-free.
For years, sports teams, colleges, universities, and brands with a footprint in the sports business have utilized record-breaking to boost fan or school spirit and encourage friendly competition among team rivals.
Although live events are presently on hold, fans can still take part in an unforgettable record-breaking experience hosted solely online.
Whether you are affiliated with professional or college sports or are a brand stakeholder within the sports industry, these virtual titles are the perfect way to fuel fan engagement from home.
Most people waving foam fingers simultaneously online
Like its in-person record counterpart (most people waving foam fingers simultaneously), this online version of the title is a great way to bring fans together at once, even though stadiums are fan-free and live events are on hold. Delaware State University hosted this in-person record title attempt during its annual Fall Open House in October 2019 which today could be replicated virtually to amplify fan or student engagement while ensuring the safety of attendees.
Most photos of people wearing sports jerseys uploaded to Facebook in one hour
Encourage sports fans to showcase their favorite players’ jersey in a record-breaking photo activation online. Simple for participants to get involved, this record requires people to upload a photo of themselves wearing a sports jersey to Facebook using a designated hashtag and is perfect for sports teams or colleges looking to celebrate their team or school pride fashionably. This record title also lends itself to brands that are currently looking to increase sales for their team's memorabilia.
Largest single location professional soccer tournament
Got some special guests in tonight's virtual watch party 👀 #VamosOrlandopic.twitter.com/fjoL30Q9na
— Orlando City SC (@OrlandoCitySC) August 7, 2020
Invite your audience to experience a record-breaking sports tournament featuring their favorite teams going head to head against one another. Recently achieved by Major League Soccer on 10 August, the soccer edition of this tournament title worked to engage fans during the MLS is Back Tournament which began on 8 July in Orlando, FL. As part of the activation, MLS reimaged the soccer experience from home so that thousands of fans could participate in virtual watch parties during the record-breaking event.
Most users in a baseball video hangout
Host the ultimate online viewing party with this video hangout attempt that will bring fans together under the same virtual roof to enjoy a ball game. During the event, participants will be required to upload photos or videos related to the baseball hangout theme. A live message board can be available along with the stream so individuals can interact with one another during the game in real time and comment on each others photo/video uploads. While this record title is specific to baseball, the category may be applicable across a variety of sports and/or student engagement events so please inquire with our commercial services team if interested.
Most videos of people waving rally towels uploaded to Facebook in one hour
Challenge your audience to help set this fan fun record title by recording a video of themselves waving their classic rally towel as if they were in the stands at a game in person. Participants would then upload their video clips to Facebook using a designated hashtag to contribute to the record. After the attempt concludes, your digital community will have a blast browsing online through this one-of-a-kind collection featuring everyone’s towel waving videos.
Largest online video chain passing a basketball
Engage fans with this video chain title where each person would submit a video of themselves passing a basketball, beginning on one side of the frame, and ending on the other. All video submissions would then be edited together as the record, to form an epic video chain of people passing a basketball that can be shared with your social following post-attempt.
Fastest time to flip five baseball caps on the head
Host a virtual fan event where attendees can practice attempting a series of quick record-breaking challenges related to a sport such as the fastest time to flip five baseball caps on the head. All practice scores can be recorded on a leaderboard and the top performers will have a chance to attempt an official record virtually in front of an adjudicator.
While that sums up our roundup of virtual fan engagement records, keep in mind our record titles can be customizable to meet your goals so don’t hesitate to get in touch if interested in exploring alternative options.
Does your brand, business, or organization want to be first to attempt one of these virtual fan engagement records? Get started here!
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