JUJUTSU KAISEN is officially the world’s most in-demand animated TV show, taking the title from Attack on Titan which held it since 2020.
According to data-science firm Parrot Analytics, JUJUTSU KAISEN has a global demand rating 71.2 times greater than that of the average TV show.
Parrot Analytics calculates ‘demand’ based on how much attention, engagement, desire, and viewership is expressed by consumers for content.
Their system captures billions of new data points each day, including video consumption (streaming and downloads), social media engagement (hashtags, likes, shares), and research actions (reading about a show on IMDb, for example).
Actions which require more effort on the consumer’s part, such as watching or downloading a show, are weighed more heavily when calculating demand.
Based on Gege Akutami's manga series of the same name, JUJUTSU KAISEN follows the story of high school student Yuji Itadori, who joins a group of Jujutsu Sorcerers to defeat a Curse named Sukuna, of whom Yuji becomes the host.
The anime fought off close competitors One Piece and Attack on Titan to claim the top spot in 2023’s rankings.
One Piece enjoyed a boost in interest due to the release of Netflix’s live-action adaptation, which brought in new fans to the series as well as inspired older fans to rewatch earlier episodes.
Attack on Titan, which concluded its final season in November, remained immensely popular but narrowly lost out this time.
Ultimately it was an end-of-year surge that put JUJUTSU KAISEN in the lead.
New episodes of the second season were released in July and continued until the year’s end, with demand for the show rising throughout this time. It peaked on 29 December at 128 times the demand of the average show.
With Gen Z (ages 13–22) comprising 71.3% of viewers, JUJUTSU KAISEN resonated with a younger audience than both One Piece (56.7% Gen Z) and Attack on Titan (64.4%). This enthusiastic fan base ultimately helped carry the anime to being the most popular of the year.
Header image credit: TOHO animation
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