History was made on the sub-tropical Japanese island of Ishigaki on Sunday when 1,710 enthusiastic locals and visitors broke the Guinness World Record for the longest skewer of meat.
Cheered on by over 13,000 participants in the Ishigaki Beef Festival, the group achieved a total length of 107.6 meters (353 feet) bettering the previous record by over 10 meters.
The record attempt used approximately 315kg of locally-produced "Ishigaki-Gyuu" (Ishigaki Beef) cut into 3500 individual 4cm cubes.
Meat was prepared and served by local culinary expert, Keiji Tau and 17 other chefs, ensuring not only the best sanitation standards, but also a tasty barbeque for everyone at the end.
Mayor of Ishigaki, Yoshitaka Nakayama said "We were delighted to partner with Guinness World Records on this event. One of our main objectives was to create an event for families - both local and visiting - to come together and have fun on Ishigaki Island. With approximately 15,000 people at the event, we estimate that up to one-in-three people on Ishigaki attended today so I think we can call that a success."