To celebrate the day of chocolates, roses and romantic dinners – we've pulled together a list of the most amorous record-breaking campaigns, which have all been created with true romance in mind!


Most couples eating the same piece of spaghetti

This Valentine’s Day, restaurant chain, VAPIANO will attempt to break the record title for the Most couples eating the same piece of spaghetti, in Paris, France - the romance capital of the world. 

The chain has created a limited-edition Italian Kiss pasta dish which consists of 60cm long pieces of linguine in a delicious, fresh tomato sauce. 

The event which will be attended by over 150 couples will celebrate Italy’s love for romance and pasta - but will they set a new record?


Longest line of pancakes

Nutella’s 'Spread a little love' campaign encouraged people to share, create and personalise little messages of love for their partners, friends and family. 

Each virtual message of love correlated to physical pancakes being added to the line - 896 pancakes were made and placed on top of a large heart shaped structure of tables.

The campaign was a huge success, with Nutella receiving over 3,696 messages of love and smashing the required minimum of 50m with a grand total of 110.85m of pancakes.

Longest chain of paper hearts

The British Heart Foundation asked almost 18,000 of their supporters to help achieve the Guinness World Records title for longest chain of paper hearts in 2018. 

The attempt was supported by stars from the world of sport and entertainment, including Ulrika Jonsson, Esther Rantzen, Gaby Roslin and the England Women’s Hockey team, who all wrote personal messages to be included in the chain. 

A heartfelt message supported this Valentine's Day campaign - "raise awareness of heart disease as the UK's single biggest killer."


Largest gathering of people dressed as brides

Sedka Novias, a bridal fashion store in Petrer, Spain, organised the Largest gathering of people dressed as brides on 29 June - which saw 1,347 women from across Spain taking part. 

Organised to celebrate the opening of its new store, participants included Teresa Berna, aged 92 who wore a bridal dress for the very first time, having been unable to walk up the aisle in a traditional gown when she married in 1951.


Most couples hugging

Turismo Bergamo broke two record titles; the longest hug relay and most couples hugging in the city of Bergamo, as well as other cities across the Republic of Venice. 

The record attempts were part of an events campaign to support its claim to be included in the UNESCO world heritage list. People of all ages took part in the attempt, creating a 5 km long line of people hugging along the wall of Bergamo.

Whether it’s an anniversary or celebration, CSR or fundraising event, or even product launch or brand awareness – why not make it record-breaking? Find out more or contact us for more information.