Guinness World Records teams up with Deliveroo to launch bespoke Brand Edition

This year Guinness World Records has launched a brand-new, bespoke Brand Edition of its 2019 annual.

Guinness World Records 2019: Brand Edition features three exclusive double page spreads dedicated to the most creative and innovative use of record-breaking by brands and agencies from around the world in the last year.

To celebrate the release of the Brand Edition, which will have a limited print run of 2,000 copies, Guinness World Records teamed up with iconic London brand, Deliveroo, to hand deliver the book to the top 100 brands and agencies across the capital. 

This marks the start of an ongoing partnership between Guinness World Records and Deliveroo, with additional activity set to take place in the coming weeks.

Amongst the record-breaking campaigns revealed in this edition are:

Jaguar: Farthest barrel role in a production vehicle - 15.3m

The luxury car company wanted to launch its new SUV E-PACE with a show-stopping feat that highlighted the car’s performance.

To do so they recreated one of the most iconic on-screen car stunts – the dramatic barrel roll from the James Bond movie The Man with the Golden Gun.

The content capture from the bespoke record title has since become Jaguar’s most successful piece of launch content ever!

Reebok: 44 Guinness World Record titles achieved in 24 hours

For the launch of their new Nano 7 shoe, Reebok wanted to create a global event that would capture the imagination of the media and the international Fitness community.

After extensive Guinness World Records record consultancy, Reebok athletes in L.A, London, New York and Sydney achieved 44 titles in 24 hours, and generated a global buzz that resulted in over 140 million media impressions.

Intel: Most unmanned aerial vehicles (UAVs) airborne simultaneously - 1218

Intel, a leading global tech company, has made record-breaking a vital part of its brand story, having set records on three separate occasions – a powerful visual demonstration and celebration of its commitment to drone technology.

The content has since been watched by more than 1.3 million people.

For more than 60 years, Guinness World Records has inspired all people from across the globe to discover their true potential, as the ultimate global authority on record-breaking.

Over recent years, Guinness World Records has diversified business by offering bespoke creative campaigns, employee engagement and entertainment solutions.

By harnessing the power of record-breaking to amplify PR campaigns – for product launches, anniversaries, celebrations, CSR and employee engagement events – brands can create newsworthy, engaging and shareable content.

The aim is to disrupt the everyday through the power of record–breaking, award-winning campaigns.

The Brand Edition features an introductory letter from Guinness World Records' Senior Vice President, Nadine Causey, who commented: "We are really excited to launch this bespoke edition for the very first time.

"We have worked with amazing brands and agencies on a broad range of fascinating record-based campaigns and this edition provides us with the chance to celebrate the incredible results that have been achieved.

We hope that by seeing what is possible, that other brands and agencies become inspired to start their record-breaking journey."