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What better way to celebrate a record achievement than by sharing it with the world!
With over 40 million cumulative followers across the Guinness World Records (GWR) social channels, our ever-growing digital community is always looking for new and exciting content to keep them entertained and informed on the latest record feats.
When it comes to brands breaking world records, our creative and digital teams are experts at creating custom content that seamlessly fits on our channels while best amplifying the brands’ campaign.
From reach and engagement to video views and more, check out how these sponsored posts became among the top performing on GWR’s owned channels:
Renowned food brand, Bush’s Baked Beans came to Guinness World Records with the intention of making stand-out, newsworthy content for the Super Bowl. Playing with the foodie ideas of pop culture, they attempted the world’s largest layered dip to make a big impact on social media, comprised of different layers of their products.
With slots on our Facebook and Instagram channels, the highly visual images communicated their achievement while also showcasing a vast variety of their canned goods.
This ideal combination caused their social engagement to soar, with nearly 10,000 interactions and a reach of 330,000 across both digital platforms. The creativity in their presentation, and high-quality images allowed for their brand moment to be bigger than ever ahead of Game Day.
Reese’s set forth to break their very first record title using one of their popular candy bars: the Take 5.
With a mission to take Snickers’ record for the largest chocolate nut bar and make a big splash in digital media, the company worked with our creative team to develop a curated shot list they could use to capture assets on the day of the attempt.
Following those guidelines to a tee, Reese’s delivered stellar content - including a timelapse video, multiple angles of the candy creation process, snaps of the celebratory final record confirmation, with action images that included confetti and bright colors.
When users scrolled quickly through their social timelines, it was these factors that helped their video to perform above average across our owned media, with over 13,000 video views on Twitter alone. With passionate fans of the brand witnessing the colossal feat, they were quick to marvel and engage with the content that was nothing short of a sweet tooth’s dream - amplifying Reese’s campaign to the next level.
How is your brand inspiring your audiences? Attempt to break a world record for brand awareness, a product launch, celebration, CSR, fundraising or employee engagement – Find out more here, or contact us for more information.