In celebration of Sport Relief, British Airways (UK) broke the world record for heaviest aircraft pulled over 100m by a team (mixed) in London, UK with 46 men and 46 women on 6th March 2020.
The A350 aircraft weighed 182.9 tonnes, helping the team beat the current record of 180 tonnes.
British Airways employees got involved with Sport Relief celebrity supporters including ‘The Body Coach’ and record-breaker Joe Wicks, presenter Gabby Logan MBE, sports broadcaster Gary Lineker OBE, boxer Nicola Adams OBE, sprinter Iwan Thomas MBE and Paralympic silver medalist Alfie Hewett, who led the 90-strong team to pull the airline’s brand new aircraft.
British Airways has a whole week of Sport Relief fundraising events planned in support of Flying Start.
Flying Start is the global charity partnership between British Airways and Comic Relief, which focuses on helping disadvantaged young people in communities around the world have a better start in life.
This isn’t the first aircraft record broken by British Airways.
On 23 November 2018 UK charity Aerobility has joined forces with British Airways and Heathrow Airport Ltd to set a record title for the heaviest aircraft pulled over 100m by a wheelchair team.
By breaking this record title for Sport Relief, British Airways broke their own record for the heaviest aircraft pulled over 100m by a team (mixed), which was carried out 03 March 2017 using a different aircraft.
Money was also raised to help improve the lives of hundreds of thousands of children living in the UK and in some of the poorest countries across the world in conjunction with BBC Red Nose Day.
“We’re thrilled to support Sport Relief, which inspires the UK to raise money and take on some of the world’s problems through the power of sport," Louise Evans, British Airways’ Director of Communications & Sustainability, said.
"At British Airways, we’ve got our sports kits on and are taking on a selection of challenges for a whole week, starting with achieving a Guinness World Records title, to help raise money to support people living tough lives in the UK and around the world.” she continued.
Best-selling author and Instagram star Joe Wicks (a.k.a The Body Coach) said after the attempt:
“It was incredible to achieve a Guinness World Records title with British Airways for Sport Relief, which is a great cause. From leading the warm up through to the plane pull itself the support has been fantastic.”
How is your brand inspiring your audiences? Attempt to break a world record for brand awareness, a product launch, celebration, CSR, fundraising or employee engagement – Find out more here, or contact us for more information.