15 years after it was launched, LinkedIn has accumulated an incredible 260 million monthly active users, making it the world’s Largest professional online networking site (as of April 2018).
LinkedIn operates a global professional network with more than 562 million registered members in over 200 countries and territories.
We caught up with Josh Graff – LinkedIn’s UK Country Manager and VP Marketing Solutions – to discuss Cannes Lions, the challenges of running a social media platform and the best pieces of content he’s seen.
"LinkedIn has changed almost beyond recognition since 2002, when it first launched," said Josh.
From a simple business networking site, millions of members now use it in many ways – from recruitment to content.
Official Guinness World Records adjudicator Kimberley Partrick was on hand at Cannes Lions to present Josh with a certificate.
Asked what record title he’d like to break next, Josh mentions the Most marmite eaten in one minute – a record currently held by Germany’s Andre Ortolf.
"I love it. It’s definitely a record I would consider breaking."
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