Attendees of PRSA ICON got a chance to break records as they descended on Austin, Texas, for the Public Relations Society of America annual international conference from 7-9 October.
The three-day event gave those present an opportunity to network with thousands of communication and public relations colleagues along with over 150 industry professionals from all industries.
As one of Sunday’s keynote speakers, Keith Green, VP of B2B Communications & Partnerships for Guinness World Records (GWR), shared his professional expertise on how companies can fuel creative brainstorming practices to improve business through GWR’s unique approach and services.
Attendees not only learned new methods for amplifying creative PR & marketing tactics in their businesses, but were also able to experience its potential first-hand by attempting Guinness World Records titles for the Fastest time to type the alphabet on a touch screen mobile phone and the Fastest time to stack 10 golf tees on 10 golf balls (team of two).
With an official adjudicator onsite to verify the attempts, participants worked together and supported one in another on their quest to break world records.
Conference attendees practiced throughout the day and then re-visited the booth once ready to attempt again, ultimately using all three of their official attempts.
On the second day of the conference, the Fastest time to type the alphabet on a touch screen mobile phone record was broken four times.
Each attempt at this record was broadcast on a screen for audience members to observe with Rachel Musiker (USA) ultimately achieving the record with a rapid time of 5.78 seconds!
While dozens of attempts were made to break the Fastest time to stack 10 golf tees on 10 golf balls (team of 2) - one team even coming within a second of the official record of 19.878 seconds - the results were unsuccessful.
Though nobody broke the record, there was still plenty of enthusiasm, commendable teamwork and active engagement amongst all participants.