As well as smashing records during their solo careers, K-pop sensations BLACKPINK are still breaking records as a group.
As of 12 April 2023, their YouTube channel has registered 30,151,716,121 video views, making it the most viewed music channel on YouTube (group).
As of the last update back in 2018, Maroon 5 were the previous holders with just over 9 billion views.
The music video for one of their earlier singles, "뚜두뚜두 (DDU-DU DDU-DU)", has over two billion views alone.
BLACKPINK, a four-piece band from South Korea, were formed in 2016 consisting of members Rosé, Jennie, Lisa and Jisoo.
As a band, BLACKPINK still hold multiple records including the most subscribers for a band on YouTube as well as becoming the first K-pop group to reach No.1 on the UK albums chart (female) and the first K-pop group to reach No.1 on the US albums chart (female).
Just last month, they became the most streamed female group on Spotify with over 8.8 billion individual streams.
Also, the quartet have previously held Guinness World Records titles for the most viewed music video in 24 hours and most viewed YouTube video in 24 hours, however these records are now held by fellow K-pop band BTS for their single "Dynamite".
Individually, Lisa and Rosé hold two records each and all members of BLACKPINK have a huge social media presence with over 66 million followers each on Instagram.
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