BTS’ new single "Butter" has broken the record for the most viewers for the premiere of a video on YouTube with 3.9 million concurrent viewers for its premiere on 21 May 2021.
In turn, it has also broken the record for the most viewers for the premiere of a music video on YouTube. The record was confirmed by YouTube on 24 May.
The music video, which is titled BTS (방탄소년단) 'Butter' Official MV, now has over 187 million views.
BTS previously held this record with their single "Dynamite", which had 3 million concurrent peak viewers.
24 hours after its release, "Butter" also broke the record for the most viewed YouTube music video in 24 hours with 108,200,000 views, also breaking the record for the most viewed YouTube music video in 24 hours by a K-pop group.
However, these aren't the only records "Butter" has achieved in such a short space of time.
After the single dropped on Spotify it garnered 11,042,335 global streams in just one day, breaking the record for the most streamed track on Spotify in the first 24 hours.
The track beat Ed Sheeran (UK) and Justin Bieber's (USA) track "I Don't Care" by 64,946 streams.
BTS’ success on Spotify was confirmed by yet another record, marking their unrivalled number of streams on the platform.
As of 27 April 2021, the music of BTS had been streamed 16.3 billion times on Spotify, breaking the record for the most streamed act on Spotify (group).
Their singles "Dynamite" (829.7 m) and "Boy with Luv" (642.6 m) are their most streamed tracks.
British band Coldplay previously held this record with 16.1 billion streams as of 27 April 2021 but are now the second most streamed group after BTS. Imagine Dragons are the third most streamed group with 15.7 billion streams. Meanwhile, Drake’s 37.9 billion streams lead the way overall.
These latest accolades brings BTS’ number of records up to an incredible 23 – making them one of the most successful music groups in Guinness World Records history, alongside other chart toppers like Ariana Grande, Mariah Carey, Madonna, and The Beatles.
These five records are not the first the group has achieved in 2021.
After the Nickelodeon Kids’ Choice Awards in March, BTS now tie the record of the most Nickelodeon Kids' Choice Awards won by a music group with Fifth Harmony, with five wins each.
As of 10 April 2021, "Dynamite" also broke the record for the most weeks at No.1 on Billboard’s Digital Song Sales Chart, after spending its 18th non-consecutive week at No.1.
The following week it was knocked off the top spot by another BTS single "Film Out".
But who knows, perhaps "Butter" can beat the 18-week run of "Dynamite" at the top of the digital sales chart!