BTS have continued their record breaking streak by achieving Most viewed music video online in 24 hours with the music video for their latest release IDOL accumulating more than 45 million views during its first day on YouTube.
Congratulations to BTS! 'IDOL' now holds the record for the biggest music video debut in YouTube history, earning over 45 million views in its first 24 hours. https://t.co/ZqZmVpbIJFpic.twitter.com/G3cx51eRmC— YouTube (@YouTube) August 28, 2018TW
The South Korean boy band took the record from Taylor Swift, who enjoyed the title uninterrupted for a year after Look What You Made Me Do reached 43.2 million views from 27–28 August 2017.
The record was originally held by fellow South Korean musician PSY who achieved 38.4 million views from 13–14 April 2013 with his video for Gentleman.
The record-breaking video, which has now been live for a week (as of Friday 31 August) has more than 113 million views, 5.9 million likes and 1.4 million comments.
BTS hold a host of other records, including social media records such as Most Twitter engagements (average retweets) for a music group and Most Twitter engagements (average retweets) overall, with 330,624 engagements on Twitter as of 23 April 2018.
They are also the First K-pop act to reach No.1 on the US albums chart, with Love Yourself: Tear reaching number one on 2 June 2018. They are also the First K-pop act to reach No.1 on the US Artist 100, which they achieved on the same date.
These achievements have helped secure the group a place in Guinness World Records' The Year in Pop Spotify playlist which features their hit single DNA.