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A group of Guinness World Records title holders became fashion models when Diesel brought them in for a stunning new campaign.
Representing many aspects of the human form, the Italian fashion brand’s Welcome to Successful Living campaign is like nothing you’ve ever seen before thanks to our iconic record holders.
The Spring Summer 2024 campaign is a homage to a classic TV talent competition, with a panel of judges and a live audience watching on in awe as our talented stars take to the stage to show off exactly what makes them record-breaking.
Each of the record holders was hand-picked by Diesel’s creative director Glenn Martens – and he sure has an eye for talent.
The campaign stars the wonderfully unique Tami Manis, who has the world’s longest competitive mullet (female), the oldest bodybuilder Jim Arrington, who is still going strong at an incredible 91 years old, Chanel Tapper, owner of the longest tongue (female), and Aristotelis Valioretis, who holds the record for most wine glasses balanced on the head.
A third snap shows Dalibor modelling a Diesel watch that’s wrapped around his hand, which of course, is covered in spoons.
He also has spoons all over his face – balanced on top of his ears, on his nose, and covering almost every inch of skin.
Another image puts bodybuilder Jim in the frame.
Flexing his muscles, he looks fit as a fiddle as he models a pair of the label’s jeans, with brand name boxer shorts sticking out the top.
And finally, for now, Diesel released an image of Chanel, with her long blue tongue sticking out.
Modelling a zip-up jacket and a pair of snazzy shades, she clutches a bouquet of flowers as a male model lowers a crown on to her head.
More images for the campaign will be released soon.
Diesel also has a world record of its own.
In 2022, the brand created the largest inflatable sculpture that measured 49.186 m (161 ft 4.457 in) in length, 37.973 m (124 ft 7 in) in width and 13.401 m (43 ft 11.598 in) in height.
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