Most costume changes in eight hours
Who
Kmart
Where
United States (Chicago)
When
The most costume changes in eight hours is 155 achieved by Kmart (USA) in Chicago, Illinois, United States, on 11 October 2012. Dancer Monty Rezell tried on Halloween costumes during the production of a viral video for Kmart. The shoot featured a "glam-cam" rigging of 48 still cameras, allowing for 360 degree views of Rezell wearing each costume.