Largest distribution of food samples

Largest distribution of food samples
Who
Cristina Medeiros
Where
Brazil (Salvador, Rio de Janeiro and Ouro Preto)
When
Age Restriction: Applications for this record title will only be accepted if the applicant is 16 years of age or over.
The largest distribution of food samples was achieved by Kraft Foods of Brazil and organized by Saraguato Promotional Marketing (both Brazil), who distributed 623,111 samples of Club Social crackers in Salvador, Brazil, on 14 February 2010. 25 teams were involved in the distribution, which took place during Brazil's Carnival celebration.