Our Standard (free) Application route is only available to individuals or small groups whose primary purpose for attempting a record is personal achievement.
Organizations or individuals seeking to attempt a record for commercial purposes (e.g. to promote a business, to gain fans/supporters, to fundraise etc.) are required to enter a paid-for agreement managed by our Consultancy Services Division. This is so we can help you find the right record title, verify your record attempt, and give you the opportunity to license the use of our official logos to promote your initiative.