Most viewed online video advertisement

- Who
- Dove Real Beauty Sketches
- What
- 124875719 total number
- Where
- United Kingdom
- When
- 02 November 2013
The most viewed online video advertisement is "Dove Real Beauty Sketches", which had been watched 124,875,719 times – in 25 languages in more than 110 countries – as of 2 November 2013. The data was collected by Unruly for their Viral Video Chart
The video was first posted on 15 April 2013 and had been shared 4,211,815 times as of 2 November 2013, according to Unruly. The advert explores the opinions that women have of their own beauty, and uses a forensic artist to sketch two portraits of various women, one based on their own descriptions of themselves, the other from a stranger's description. "Women are their own worst beauty critics," Dove says. "Only 4% of women around the world consider themselves beautiful... we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see."