Most viewed online video advertisement

Most viewed online video advertisement
Who
Dove Real Beauty Sketches
What
124875719 total number
Where
United Kingdom
When
02 November 2013
The most viewed online video advertisement is "Dove Real Beauty Sketches", which had been watched 124,875,719 times – in 25 languages in more than 110 countries – as of 2 November 2013. The data was collected by Unruly for their Viral Video Chart The video was first posted on 15 April 2013 and had been shared 4,211,815 times as of 2 November 2013, according to Unruly. The advert explores the opinions that women have of their own beauty, and uses a forensic artist to sketch two portraits of various women, one based on their own descriptions of themselves, the other from a stranger's description. "Women are their own worst beauty critics," Dove says. "Only 4% of women around the world consider themselves beautiful... we decided to conduct a compelling social experiment that explores how women view their own beauty in contrast to what others see."