Most expensive Olympic logo
Who
London 2012
What
400000 UK pound(s) sterling
Where
United Kingdom ()
When

The most expensive logo produced for an Olympic games is the 2012 London Summer Olympics logo, which cost £400,000 ($645,645) to design. The logo was produced by brand consultants Wolff Olins (UK) and paid for by private money. The logo was launched to public disapproval in June 2007, however it was described as edgy, dynamic and vibrant by Games organizers.