- Who
- London 2012
- What
- 400000 UK pound(s) sterling
- Where
- United Kingdom ()
- When
The most expensive logo produced for an Olympic games is the 2012 London Summer Olympics logo, which cost £400,000 ($645,645) to design. The logo was produced by brand consultants Wolff Olins (UK) and paid for by private money. The logo was launched to public disapproval in June 2007, however it was described as edgy, dynamic and vibrant by Games organizers.
