Longest chain of people licking ice cream

Longest chain of people licking ice cream
Who
Morelli's of Portstewart
What
2728 people
Where
United Kingdom (Portstewart,The Promenade, Portstewart, UK)
When
The longest chain of people licking ice cream was achieved by 2,728 participants at an event organised by Morelli's of Portstewart Ltd. (UK) in Portstewart, Northern Ireland, UK, on 23 July 2011. The event took place as part of a promotional campaign advertising Morelli's ice cream.