- Who
- Second Life (Linden Lab, 2003), Macmillan Cancer Support
- What
- 28/09/2007 first
- Where
- United Kingdom ()
- When
The first Guinness World Records title to appear in a MMORPG was part of the World's Biggest Coffee Morning, which is an annual fund-raising event for Macmillan Cancer Support. On 28 September 2007, Residents of Second Life (Linden Lab, 2003) joined in the coffee morning, which also saw the opening of the Second Life Macmillan cancer information centre within the virtual world.