Most viewed trailer for an open-world horror videogame

The reveal trailer for first-person zombie adventure Dead Island has been watched by over 4.5 million people. The emotionally charged promo, produced by Glasgow-based Axis Animations, received 125,000 views in its first 16 hours, with the buzz quickly spreading on social networks. Trivia

The “reveal” trailer for Dead Island gained instant notoriety for its dramatic backwards footage of a zombie attack on a holidaying family. The game’s official Facebook page saw an influx of 100,000 fans in its first week. Even more remarkably, there were 3.2 million Tweets about the game within a week of its release. Some fans produced their own videos of the trailer’s scenes in chronological order, while Shaun of the Dead director Edgar Wright created a video containing backwards footage of the film spliced with the trailer’s soundtrack.