Most trusted celebrity
- Who
- James Earl Jones
- When
- 2010
In a survey conducted by E-Poll Market Research for business magazine Forbes, respondents were asked to rate the 'trustworthiness, awareness and appeal' of celebrities. Top of the list was actor James Earl Jones (USA), the velvety voice behind NBS's Olympic coverage and the CNN tagline (and Star Wars' less-than-trustworthy Darth Vader).