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First use of dynamic in-game advertising (PC)

First use of dynamic in-game advertising (PC)
Who
SWAT 4
What
First
When
June 2005
The v1.1 update for SWAT 4 in June 2005 featured dynamic ingame advertising for the first time in a PC game. Instead of being written into the game code before its release, dynamic advertising enables advertisers to insert new adverts into the game, both in the form of posters and other elements, on an ongoing basis. Guinness World Records Gamers' Edition 2009.