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First censored videogame poster

First censored videogame poster
Who
Mortal Kombat: Deadly Alliance
What
First
When
22 April 2003
On 22 April 2003, Britain’s Advertising Standard’s Authority (ASA) took the then unprecedented step of condemning the poster campaign promoting Mortal Kombat: Deadly Alliance. They claimed that the poster –which showed a “hoodie” wiping his bloodstained hand on a businessman above the words “It’s in us all” – was “irresponsible” and “condoned violence”. The poster was unsurprisingly withdrawn.