Most pillows sold in 12 hours (multiple venues)
- Who
- Magalu, Ortobom
- What
- 231,954 unit(s) sold
- Where
- Brazil (São Paulo)
- When
- 09 January 2026
The most pillows sold in 12 hours is 231,954 and was achieved by Ortobom and Magalu (both Brazil) in São Paulo, São Paulo, Brazil, on 09 January 2026.
The event took place in Brazil, with over 1,200 stores simultaneously selling a single pillow model, exclusively for in-store pickup.