Longest theatrical run of a musical immersive theatre production
- Who
- Damian Collier, Andrew McGuinness, Jeff Wayne
- What
- 31000 total number
- Where
- United Kingdom (London)
- When
- 15 September 2025
The longest theatrical run of a musical immersive theatre production is 31,000 performances, achieved by Jeff Wayne's The War of The Worlds: The Immersive Experience, by Jeff Wayne, Damian Collier, and Andrew McGuinness (all UK), in London, UK, as verified on 15 September 2025.
Jeff Wayne's War of the Worlds combines theatre, special effects, augmented and virtual reality, utilising actors, VR headsets and sensory effects. The show has been running since May 2019.