https://kids.guinnessworldrecords.com en

Largest capsule toy brand - current

Largest capsule toy brand - current
Apply Now
Who
GASHAPON™
What
Market leader US dollar(s)
Where
Japan (TBC, Tokyo, Japan)
When
June 2025

The largest capsule toy brand - current is GASHAPON™, a trademark owned and operated by BANDAI Co., Ltd. (Japan), from 1 April 2024 to 31 March 2025. The record is based on market research carried out by a third-party research company, confirmed on 30 June 2025.

The GASHAPON™ brand, BANDAI's proprietary capsule toy vending machine, was launched in 1977.