First videogame character to endorse a razor

Kazuma Kiryu is used to a close shave, but that's normally because he's just barely surviving fights against hoodlums on the streets of Kamurocho, Japan, in the Like A Dragon action games (previously known as Yakuza outside Japan). Kiryu demonstrated he liked a close shave of a different sort in 2011 when he endorsed Japan's Kai Razor brand, using the product in-game in Yakuza: Dead Souls (Sega CS1 R&D) and appearing on boxes in the real world for the Kai 5 Holder Yakuza shaving set.